The sessions at the ICCFA convention were jammed with
insight and an experienced presenters on various subjects. What was lacking was the time for Q&A at
most sessions. I will attempt to edit my
remarks to items that might or will impact on Conservation Burial, Inc, and Prairie Creek Conservation Cemetery.
The First Session:
Marilyn Gould of MKJ Marketing
presented "Capturing Price Shoppers and Leads on the Web." First off this is a Florida
Marilyn pointed out that the 30% surge in new attendees at
this annual convention points out several things, first ICCFA is the most
progressive of all affiliations in the industry and that second (my analysis)
that there is a great deal of interest in other ways to meet the consumers
desires for their final chapter.
TAKE AWAY:
- You want to have the best (high quality) digital images on your site.
- Watch out for stale web sites - need movement, need to change content, need video on front page.
- Price Shoppers check web sites 1st - then call you or not.
- Provide them an easy way to compare offerings
- They trust on-line recommendations over personal referrals
- Give your customers a place to put their comments, that way you can address them or thank them.
- Tell why are you different?
- How do you take care of things impacts your credibility, do not fell to follow-up
- Show diversity in your pictures that is real in your family, friends, volunteers, and in your community activities.
- Show testimonials on your site they are a proven way to increase acceptance and desire
- Offer education, list workshops, books, and articles
- Make sure your web site is mobile phone ready - as 50% of all look ups now on cell phones
- Three things a web site should do:
- Tell who this is
- Tell what we do, how well we do it
- Tells them what to do next
Then they decide if they trust you. Test your site by having 5 people look at it
and watch them and listen to them
To see an example of MKJ work go to Farley Funeral Home
Tomorrow "Marketing Natural Burials"
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