Session I was able to watch and listen to Jeffery Gitomer,
Bridget Brennan, and Jason Kotecki.
Jeffery is a very accomplished author, speaker, business
manager, a one man sales engine.
Jeffery's personal stories about his own dealings with death in
his family made is remarks very telling and thoughtful. Jeffery self effacing remarks make his
statement even truer - - that we should be celebrating a life lived not focus
on how much we should spend.
TAKE AWAY: Some of the
remarks with my attachments:
- When we send out our annual mailing we should include an item like a candle, wildflower seeds
- Read the current issue of Funeral Director magazine the article on Zig Ziggler's funeral, if you want to learn about celebrating life.
- Our job is to give our customer (A) Peace of Mind (B) Nothing to Worry About
- To assist them build their story on their loved one - you must help by asking question about the person -- not DOB & DOD, but what kind of music? did they like to cook? did they have a favorite hobby?
- Record the interaction on camera - With the camera trained on them, when the interview is done give them a copy of the answers - You are helping them build their eulogy.
- Your organization should, Blog, Twitter, e-Book, Weekly Emails, Facebook -- engage with your community. Show your members participating in other community activities -- show how you are interconnected.
- Hold
Workshops
To really enjoy Jeffery's wit and wisdom subscribe to
Gitomer's weekly "Sales Caffeine Jolt" e-zine at gitomer.com.
His books and videos can be purchased, also.
The Next Speaker was Bridget Brennan. Bridget was commissioned by the ICCFA to
study women as it relates to Final Arrangements. Her findings in her research were delivered
to us in a consumable way. Most of in the large auditorium seemed to learn that men and women are
different. Don't laugh, it's not that
simple. The differences of how men and
women behave is like oxygen. It took
a long time to realize that oxygen was all around us. Indeed, most men establish
businesses, but when you come right down to it women are always your biggest
customers. Women do not approach a
purchase with the same priorities and goals in mind. So I will try to condense her remarks to the general area, but if you
want to learn more contact her at thefemalefactor.com,
or go to her Blog on Forbes and sign up for her monthly white papers.
TAKE AWAY: Some of the
remarks with my attachments:
- Yes hormones drive behavior
- Baby Boom women are being ignored in the market place, this is a big mistake. Baby Boom women are very social and when they get bad service, they tell everyone.
- When working with a female customer, look her in the eye often, ask how and when is best to contact her, follow-up quickly and often if needed
- Women notice all the details of a business - do not overlook appearance anywhere.
- Focus group of women studied on various subjects, on why they pick cremation it was (1) who would visit my grave in this area of the country (2) Less Drama (3) Greener more modern choice.
- Hold workshops at your business
- Should trust that someone is there for her 24/7 during the finial arrangements.
Jason Kotecki is a self admitted child at heart - Who brings
a message of how to bring more fun and less stress in your life. His best selling book Escape Adulthood: 8
Secrets From Childhood for the Stressed-Out Grown-Up will help you reignite
passion and optimism in your life. He
had many fun tips to melt away stress during is early morning talk.
TAKE AWAY: Some of the
remarks with my attachments:
- ask yourself why you got into the business in first place, should help you refocus
- people come to you and they really want help writing the final chapter
- stop multi-tasking (it doesn't work well), plus you loose focus on getting the big goals accomplished
- Add something childlike to your work place. Something silly that makes you laugh
Thanks ICCFA for presenting these engaging speakers. Allan
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